Marie-Claude Delannoy, interior architect, worked more than 25 years at the head of the architectural concept and the visual identity of the Leroy Merlin company. She has developed an acute knowledge of the consumer and his issues.
Seeing in the Internet threats a great opportunity to evolve the store towards a new retail space answering to the innovative expectations of the consumers, she has created her own company with the mission to accompany the retail players (retailers and pure players) in the success of their retail strategy :
– By proposing an upgrading training session for the shop, which is simple and not expensive to set up, with a pragmatic analysis, centered on customers issues (retail staging),
– By accompanying the teams in their skills development in the merchandising, the visual identity and marketing sensory (training),
– By organizing for retail players, visit days for a shops and new concepts decoding (safari concepts),
– By accompanying pure-players in the construction of their physical strategy and the setting up of their shops (retail cross).