Frederic Vauchez has worked for Lacoste Brand since 2002 when he joined the French subsidiary as Supply Chain Director. After 7 years spent working on the retailization of the Crocodile, he has been appointed Outlet Director Europe for Lacoste. He changed this channel from a clearance activity to a dynamic business alternative able to promote the brand diversity and recruit new customers in a very competitive environment. Thanks to a new concept store, a new business model and new processes, he allowed the brand to improve both the brand image and the level of performance. Appointed Outlet Europe & Travel Retail Director since 2012, he keeps on reinventing the commercial project of the brand across these channels.