To help you to answer this question, this presentation will contain 3 parts :

• A current situation of the omni-channel retail : key figures on the new purchase habits of the consumers.
  • web to store / store to web,  showrooming / webrooming
  • % purchase on Internet <-> % purchase in stores

• What will look like the shop of tomorrow?
  • New technologies serving the customers experience.
  • Cultivate the closeness with the customer by putting back the sales adviser  in the heart of the relation
  • The impact of the new modes of purchases (pick-up, drive, …)
  •  The emergence of new retail forms (the phenomenon of the pop up stores.

• The mistakes not to be committed, in order to not weaken the physical point of sale.