Are you ready for the omnichannel revolution imposed by the consumer ?

To help you to answer this question, this presentation will contain 3 parts :

  • A current situation of the omni-channel retail : key figures on the new purchase habits of the consumers.
    • web to store / store to web,  showrooming / webrooming
    • % purchase on Internet <-> % purchase in stores
  • What will look like the shop of tomorrow?
    • New technologies serving the customers experience.
    • Cultivate the closeness with the customer by putting back the sales adviser  in the heart of the relation
    • The impact of the new modes of purchases (pick-up, drive, …)
    •  The emergence of new retail forms (the phenomenon of the pop up stores.
  • The mistakes not to be committed, in order to not weaken the physical point of sale.

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