How Retailers’ Can Benefit From Centre-Wide Shopper Engagement Programs

Being one of the latest trends in retail real estate, there is no question that a centre-wide loyalty scheme has huge advantages for a shopping centre, from brand building, increased shopper insight, and overall customer experience. But how do the individual retailers within the centre benefit? And what are the benefits and risks of being involved in a program that includes their competitors? This session looks at shopper engagement from a retailer perspective, across 19 Shopping Centres, comparing both outlet and full price programs across Europe.